Entrepreneur shows how to give a great podcast interview
What makes a good podcast interview? It is a question often asked during our media training courses as the format continues to grow. Being invited to appear on a podcast is not the same as being…
Was this Standard Chartered’s Ratner moment?
Imagine you have put together a carefully crafted press release. You know the message you want to get across. You’ve planned how your spokesperson will respond to any awkward questions asked during…
How to stop your spokesperson walking out of an interview
Walking out of a media interview is a cardinal sin. It is a situation that must be avoided, as we always stress during our media training courses. Yet, it is something that continues to happen when…